ADMaP

ADMaP stands for Attribution Data Matching Protocol and refers to the IAB Tech Lab initiative, which enables…Continue readingADMaP

OPJA

OPJA stands for Open Private Join and Activation and refers to the IAB tech specification, aimed at…Continue readingOPJA

Data Clean Room

Data clean room is a term that encompasses a privacy-safe environment for creating joint datasets, frequently utilized…Continue readingData Clean Room