In programmatic advertising, bid throttling refers to a technique, which implies limiting bid requests in real-time auctions…Continue readingBid Throttling
Tag: video header bidding
In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB
There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding