Agentic AI

Agentic AI refers to the more advanced type of AI, aimed at handling complex tasks on behalf…Continue readingAgentic AI

CPCA

The Coalition for Privacy Compliance in Digital Advertising (or short: CPCA) is known as an NGO, established…Continue readingCPCA

Differential Privacy

Differential privacy is known as the technique in the digital tech sector, aimed at enabling businesses to…Continue readingDifferential Privacy

Principal Media

Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media

Traffic Shaping

In the online advertising context, traffic shaping refers to filtering of the traffic, which doesn’t match a…Continue readingTraffic Shaping